"The numbers do all the talking. In the four years of the campaign up until 2012, the NFL contributed only $4.5 million. Last year the league donated $1.5 million, just .01 percent of the $9 billion the league made last year. A Business Insider article from last year found that for $100 in pink sales, only $3.54 goes toward research. The NFL gets $45."
The NFL’s obsession with putting pink on everything makes a lot more sense now.